Back to the Roofs - more than a claim

The Munich Olympiapark is an event location and meeting point with a glorious past, a vibrant present and a bright future. In August 2022, the park will once again be in the spotlight: By hosting the European Championships Munich 2022, Munich will welcome the biggest sporting event since the 1972 Summer Olympics. High-profile sports under one roof, right in the heart of the city, in a carefree atmosphere - such is the recipe for success for a unique and memorable experience. Back then, just as it is today. 

Munich 2022 is an innovative return to the roots of the 1972 Olympic Games. A reminiscence of hospitality, happiness, and community, but also of the victims of the attack on the Israeli Olympic team. At the same time, the event is a concrete return to a unique and historic place. It is a return to the legendary architecture of the Olympiapark with its world-famous tent roof construction, which once turned Munich, a village of a million people, into an international sports metropolis overnight.   

Munich 2022 pays homage to this heritage, celebrates the uniqueness of Munich as a venue, sets an example in terms of sustainability and leaves its own legacy. This is another, but certainly not the last chapter in the success story of the Olympiapark.  

This coming home is described by the slogan of the European Championships 2022. "Back to the Roofs" is more than a call to come back to the Olympiapark, it is a promise to embrace the legacy of the 1972 Olympic Games and to interpret it in a modern and new way. A signature message has been created with "Back to The Roofs". An idea that unites. One that highlights the key aspects of the vision and values and that invites everyone to be part of the event. 

A unique design for Munich 2022

In addition to the slogan, an eye-catching image was developed for the European Championships Munich 2022, in cooperation with the agency "Zum goldenen Hirschen". This involved uniting the three central elements - the 50-year anniversary of the Olympic Games, the European Championships, and the Olympiapark itself - and creating a common idea that could be experienced by all. 

The silhouette of the world-famous Olympiapark roof is the key component of the visual identity. Unique and beautiful, the roof silhouette stands for the unifying experience in one place, in the Olympiastadion, in the Olympiahalle, in the City of Munich or under the roof of chestnut trees in a Munich beer garden.

A colourful homage
A colourful homage
A colourful homage

A colourful homage

The colourful motifs are the image of Munich 2022 - in Germany and beyond the country's borders. They build on the tradition of the " Cheerful Games" and the iconic design of Otl Aicher. The overall visual as well as the individual designs for each sport bring back the spirit of 1972 and reflect the versatility of the event as well as the Olympiapark.

The silhouette of the roof is the core of the identity - it spans the Olympiapark and links sports history with the future. If one changes the perspective looking onto the silhouette, it not only represents the Olympiapark, but also the peaks of the Alps. In this way, it also illustrates the goals and achievements of the athletes, the challenges of making it to the top. In addition, it symbolises a bridge - the silhouette connects and is the unifying force of sports as well as the European idea. 

Embedded into the colours of the European Championships, the visual also reflects the diversity and open character of the Olympiapark. The vibrant colour scheme mirrors the joy and versatility of the European Championships 2022. The nine sports are represented by illustrated athletes in an energetic pose. This design is a tribute to the look of the 1972 Olympic Games. In addition to individual motifs for each sport, an overall motif was developed that combines all nine sports of the European Championships 2022. 

A crazy idea turning into a landmark

A crazy idea turning into a landmark

When Munich was selected to host the 1972 Olympic Games in 1966, it was obvious that a new stadium had to be built. It was equally a matter of countering the propaganda Games of 1936. A lightweight and open architecture was a step on the way to the "Cheerful Games". However, the roof of the new construction had to be translucent for another reason – broadcasting via the new colour television system required a lot of light. 

In the architectural tender launched by the City of Munich, the architects Behnisch & Partner were among those to submit a concept. Their novel idea: Munich should get a tent roof, inspired by the tent roof construction by architect Frei Otto for the German pavilion at the 1967 World Expo in Montreal. Their model was as unconventional as their plan - nylon stockings stretched over wooden sticks were to represent the roof. 

What initially seemed too daring to the judges prevailed after a long selection process. In the end, the innovative tent roof structure and the beautifully integrated landscape architecture won the jury over. Steel cables and Plexiglas were used to create a roof surface of 88,000 square metres, spanning the main grandstand of the Olympiastadion, the Olympiahalle, the Olympic Swimming Pool and the pathways in between.  

The result is a unique silhouette that has become an iconic feature of Munich's cityscape.